A natural explorer.
I love getting into the weeds and coming out with a brand strategy and direction that resonates and expresses a company’s motivation, personality and essence. I’m the person that gets excited about leading discovery meetings, identifying a brand’s archetype and uncovering the key to set a project up for success — with intention and heart.
For more than a decade, I’ve had the honor of guiding the brand strategy of organizations doing amazing things for our world. From international non-profits with a solution to end the global water crisis to a groundbreaking park in the heart of a modern metropolis, my creative expertise spans a diverse range of industries: financial institutions, non-profit organizations, energy companies, sports teams, education systems, technology products, healthcare and the arts.
To me, developing an effective brand strategy is about understanding what’s happening in and around a business, asking ‘what if’, ‘how might we’ and ‘what would have to be true’ and, ultimately, sharing it with the world. Because, like this portfolio, if a brand doesn’t put itself out there the vision will never be fulfilled.